Jun 25

Maak je mediastrategie social

Algemeen Add comments

Idse de Pree - the Crowds - vertelde op het Mediapark Jaarcongres 2008 dat de beste informatie niet meer bij de specialisten binnen de bedrijven te vinden is, maar bij het publiek buiten de bedrijven. Daarom moeten organisaties samenwerken met het publiek, wat ook wel crowd sourcing wordt genoemd. (Bron: frankwatching.com)

Hij heeft zijn presentatie op SlideShare gezet en wij vonden hem interessant genoeg om hem weer op ons blog te zetten. Gewoon om even snel doorheen te klikken. Er zitten wat aardige feitjes in over onze informatie (overload) samenleving. De conclusie is een beetje een ‘inkopper’ - als je je al enige tijd bezighoud met interactieve marketing tenminste -, maar je kunt ook niet alles hebben natuurlijk.

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